Soulja Boy, born DeAndre Cortez Way on July 28, 1990, is an American rapper, producer, and entrepreneur who gained fame in the late 2000s with his viral hit 'Crank That (Soulja Boy).' The song, released in 2007, became a cultural phenomenon, sparking a dance craze and earning him a Grammy nomination. Soulja Boy is credited with pioneering the use of social media and platforms like YouTube to promote music, influencing a generation of artists. Over the years, he has released several albums and singles, maintaining a presence in the hip-hop scene while also branching out into business ventures.