In most of the states, the nightlife scenario is suffering heavy losses due to the COVID crisis. Nightclubs have been forced to remain closed for months on stretch, but the bills keep coming.
In places like New York City and California, the nightclub scenario has come to a standstill. It’s an unprecedented crisis and has put partying on hold across the country.
There’s no timeline as of now on everything returning to normal, but experts hope things would return to normal by the end of 2021.
Life Goes On
With vaccinations continuing in full swing, many states are lifting COVID-induced restrictions. In this checkered landscape, here’s a lookout on how most of the nightclubs are surviving this tough spell.
Of course, things will be better, but until then, something should be done that’s better than staying idle. Dry spells may come, but life still goes on.
Here are the survival strategies adopted by nightclubs to roll with the hard times.
Several states have partially eased the restrictions on visiting bars and restaurants.
Nightclub venues are also eyeing this opportunity to attract their patrons. And very clearly, people are willing to return.
A year of restrictions has imposed boredom like nothing else, and there is this huge desire to party, and to celebrate life.
While full reopening may not be possible as yet, but even partial reopening has spiked the interest of nightclub goers.
In almost everywhere, restaurants need to oblige with social distancing norms. To that end, advance reservations are being required so that a crowd could be avoided.
Since last year, many nightclubs have started fundraiser campaigns. In some instances, it has been successful, and in others, not so much.
Patrons cannot be blamed as there has been widespread unemployment due to COVID and many people are not in a position to contribute financially.
However, despite the lack of success, the campaigns have proven that some people do care.
These campaigns have offered vital support to pay the rent and keep the establishment running through these tough times.
They have also helped support the staffers who have been without work for a long time.
In many instances, nightclub staffers develop personal bonding with partygoers. Many establishments are asking their patrons to sponsor staff members individually.
Virtual DJ sessions are doing all they can to keep the party going, even at home. This has also opened up a stream of revenue for subscriber-only services.
Although a virtual DJ can never replace the actual party scenario, still such sessions have proven to be a good make-do until things go back to normal.
Food and drinks delivery
Many nightclubs have adapted to home delivery of food and drinks to go through these difficult days.
Since nightclubs already have a significant fanbase, they have started with loyal customers using their services.
Apart from being a source of revenue, such services have proved to be important avenues to stay connected with customers.
All things said, the importance of restrictions cannot be understated. COVID is a public health crisis that must be dealt with properly for it to be over soon.
It might mean imposing restrictions, but it cannot be helped. As of now, several states have eased restrictions, and let’s keep our horns up in the hope that everything will soon return to normalcy.